Jet Import is an up and coming company that has very quickly become one of the biggest importers of international drinks such as Red Bull, Fever-Tree, Sol, Desperados, Heineken, Strongbow, Carpe Diem, Armand de Brignac and Bionade.
Jet Import took over from Jet Frisdranken, a lemonade producer that was based in western Flanders and had the exclusive licence to bottle 7-Up in Belgium. Stefaan Bettens, Jet Import’s current owner, has turned his grandfather’s company into the premium drinks importer that it is today.
Jet Import imported at first Gerstel Bräu, a non-alcoholic beer that became part of the Jet Frisdranken range. In 1991, Stefaan Bettens launched Corona Extra on the Belgian market. It was the first beer with a long neck bottle. Since then, Jet Import has continued to focus on quality drinks that are also daring and profitable.
Ty Nant Spring Water, which comes in a blue bottle, was the next licence that the company acquired. Then Jet Import also became a representative for Heineken and Murphy’s (a rival to Guinness, produced by Heineken).The firm then launched Red Bull, Desperados, Strongbow Cider, Carpe Diem and Bionade.
“Changing drinks means changing mindset and cultural reference. The fear of the unknown counterbalances the irresistible attraction of the exotic.”
Jet Import has now turned into a mature company employing 80 driven employees (including commercial talents, marketing specialists and promotional teams) and has carved itself out a major spot in the retail and places like petrol stations and night shops as well as in the hotel and catering sector.
Jet Import has a turnover of over 130 million euro and is experiencing double digit growth every year. This growth would not be possible without innovation, quality, profitability and motivation. The unbridled enthusiasm of the different people working for us also plays a big part in this growth.